Physician-Built · Founder-Led MSO

Helping independent MD and NP owners build stronger, more profitable, less stressful practices.

GUD MD MSO is the only management services organization built by a practicing physician and practice operator — not a PE firm. We work directly with independent practice owners to fix revenue, reduce overhead, and build something worth owning long-term.

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Dr. Raghav Mohindra, MD — Founder, GUD MD MSO
Dr. Raghav Mohindra, MD Internal Medicine & Geriatrics · 25+ Years · Founder
Dr. Raghav Mohindra, MD
Dr. Raghav Mohindra, MD Internal Medicine & Geriatrics · Founder, Serve MD · Founder, GUD MD MSO
Founder's Perspective

Built by a physician who ran the numbers — and didn't like what he saw.

"I spent 25 years building a practice that should have been more profitable and less stressful than it was. I fixed it. Now I help other practice owners do the same — before PE has to."

Dr. Mohindra is a board-certified internist and geriatrician with over 25 years of clinical and operational experience. As the founder and operator of Serve MD, he rebuilt his own practice from the ground up — streamlining revenue cycle, expanding ancillary services, and creating systems that freed him to focus on medicine. GUD MD MSO exists to bring that same operational discipline to every independent practice owner who wants to compete — and win — without giving up independence.

25+ Years in Practice
2 Practices Founded
MD Int. Medicine & Geriatrics
The GUD MD Framework

Four pillars. One system. Built for independent practice owners.

Every engagement is organized around the four disciplines that determine whether an independent practice survives, scales, or sells on its own terms.

G Growth

Growth

We identify and activate the revenue opportunities already inside your practice — new patient channels, ancillary lines, payer mix optimization — so you grow without burning out your team.

U Utilization

Utilization Optimization

Full schedules shouldn't mean thin margins. We close the gap between what you bill and what you collect — and make sure every visit, every code, every encounter earns its full value.

D Delivery

Delivery Excellence

Operational systems that reduce friction, cut administrative drag, and let your clinical team focus on medicine — not paperwork. Staffing models that scale with you, not against you.

MD Ownership

MD Ownership

Your practice is your equity. We build the financial structures, dashboards, and compliance frameworks that make it worth owning — and worth handing off on your terms, not PE's.

The Problem

Independent practice is getting harder — even when you're busy.

  • Payroll keeps climbing while payer reimbursements stay flat or decline
  • Payer complexity — prior auths, denials, clawbacks — consumes staff hours that should go to patients
  • Staffing is harder to manage: turnover is up, training costs more, and the wrong hire sets you back six months
  • Margins are declining even on full schedules — you're working more and keeping less
  • PE-backed competitors are circling, offering buyouts that look like exits but feel like surrenders

The independent practice owner is the most underserved operator in healthcare.

You have all the risk and none of the resources. Health systems get capital. PE gets expertise. You get a billing company that sends you reports you don't have time to read.

GUD MD MSO closes that gap. Physician-built systems, delivered directly to your practice — without the conflict of interest that comes from a PE firm trying to buy you on the other side of the table.

What We Deliver

Eight service pillars. Every one built around what actually moves the needle.

We don't do surface-level consulting. Each pillar is a hands-on operational program with defined deliverables, measurable outcomes, and a physician's understanding of what matters clinically and financially.

Revenue Cycle Management

Clean claims, faster collections, denial management, and payer contract renegotiation — engineered for independent practice volume.

Ancillary Revenue Strategy

Labs, imaging, wellness services, chronic care programs — we identify and activate the ancillary lines that fit your patient population and payer mix.

AI Workflow Implementation

Ambient documentation, prior auth automation, patient communication workflows — AI tools that reduce administrative burden without touching clinical judgment.

Practice Performance Dashboards

Real-time visibility into the 12 metrics that actually predict profitability — collections per visit, denial rate, staff-to-provider ratio, and more.

Staffing Model Optimization

Right-sizing your team structure, compensation benchmarking, hiring playbooks, and retention systems — built for the realities of small-practice HR.

Growth Engine

New patient acquisition, referral network development, digital presence, and community positioning — a sustainable growth system that doesn't depend on ad spend alone.

Compliance Framework

HIPAA-aligned policies, OSHA protocols, payer credentialing management, and attorney-reviewed MSO structures that protect you from the risks most practices don't see coming.

Business Systems Build-Out

EHR optimization, vendor consolidation, financial controls, and the operational playbooks that make your practice run without you in every room — and make it worth acquiring on your schedule.

How the Audit Works

Three steps. Two weeks. One written roadmap that pays for itself.

The Practice Profitability Audit is a structured deep-dive into your practice's financials, operations, and revenue cycle — delivered as a written roadmap with prioritized, quantified actions you can take immediately.

01

Intake & Data Collection

You complete a structured practice intake covering collections, payer mix, staffing, overhead ratios, and ancillary revenue. We combine that with a 60-minute discovery call with Dr. Mohindra to understand the clinical and operational context behind the numbers.

Typically takes 2–3 hours of your time, spread over 3–5 days
02

Two-Week Deep-Dive Analysis

Our team runs a systematic analysis of your revenue cycle performance, collections per encounter, denial patterns, staffing model efficiency, ancillary revenue gaps, overhead benchmarks, and payer contract terms. We compare your metrics to independent practice benchmarks — and identify the specific gaps costing you money.

No additional time required from you during the analysis period
03

Written Profitability Roadmap

You receive a detailed written report — not a slide deck, not bullet points — with a prioritized list of revenue improvement and cost reduction actions, each with estimated financial impact. Dr. Mohindra walks you through the findings personally and answers your questions. You leave with a 90-day implementation plan you can execute with or without continued GUD MD MSO support.

Delivered via video presentation + written PDF report + 90-day action plan

Your practice is worth more than you're being told.

The Practice Profitability Audit finds the money already inside your practice — and puts a number on it. Book yours with Dr. Mohindra directly. No sales team. No pitch deck. Just a physician who's done this work himself.

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